by MediaBarker--WP | Apr 12, 2011 | Business, Information Technology, Internet Safety, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy
There are so many people, businesses out there that just don’t get it yet. They view, preach, and legislate Social Media out of the workplace. The thinking goes that if the employees are on Facebook then they are not being productive, when it is actually the...
by MediaBarker--WP | Mar 24, 2011 | Business, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy
There is a great conference in Ithaca this weekend, the “We Live NY” Summit. Basically, professionals of the younger generation have stopped complaining about local problems and are trying to actively find the solutions. This will probably...
by MediaBarker--WP | Mar 14, 2011 | Brand protection, Business, Information Technology, Internet Safety, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy, Uncategorized
I am always looking for ways to get businesses to understand their need to get involved in Social Media. Most businesses just don’t see the reason to invest in something they don’t really understand. So I am part teacher, part counselor, part coach, part...
by MediaBarker--WP | Mar 10, 2011 | Business, Information Technology, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy
Just WHAT is a blog anyway? A blog (a contraction of the term “web log”) is an online journal that allows users to reflect, share opinions, descriptions of events, and discuss various topics. What gives a blog power is the ability of readers to comment on...
by MediaBarker--WP | Mar 9, 2011 | Brand protection, Business, Crisis Management, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy
Businesses pay attention. Here’s a live lesson on how NOT respond to an angry customer on Twitter. It seems that a rather very large company, United Airlines, really does not have a clue about monitoring their brand in the Social Media world. And for someone...
by MediaBarker--WP | Mar 4, 2011 | Brand protection, Business, Crisis Management, Marketing, Public Relations, Security, Small Business, Social Media, Social Media Attack, Social Media Strategy
A colleague of mine recently asked “Does negative social media hurt business?” An opinion was offered that there is “No such thing as bad publicity.” So . . . is any publicity, good publicity? It depends on how the company responds on whether or not it hurts the...
