I am always looking for ways to get businesses to understand their need to get involved in Social Media. Most businesses just don’t see the reason to invest in something they don’t really understand. So I am part teacher, part counselor, part coach, part educator, part cheerleader, part . . . and on and on. Really, there is no best way to get them to see the light. Each business takes a subtly different approach tailored to the individual business. Social Media is about building up your network virtually, but you must still engage the business owner in reality to build rapport.
That being said, I am a big fan of lists or bullet points to catch their attention. And the beauty of the internet is that there are a LOT of good writers doing the same thing. Here is a great article I read today by Christine Whittemore on why you should care about social media: http://bit.ly/hUoyAn
In all honesty, at this point if you haven’t started thinking about social media you are late to the game. But it is never TOO late, and once you start, you can gain the lost gain ground quickly. So get started today.
Oh! Hint, hint… I can help you with that.