Businesses pay attention. Here’s a live lesson on how NOT respond to an angry customer on Twitter.
It seems that a rather very large company, United Airlines, really does not have a clue about monitoring their brand in the Social Media world. And for someone with their budget, it is extremely easy.
I find this a bit humorous as I just wrote a blog on “Does negative Social Media hurt business?”
The short of it is . . .
If you are a business that has customers, that might be active on Facebook, Twitter, or any other Social Media platform . . . Then you need to be monitoring what conversations are happening about your brand, or your business. There are plenty of applications that will do this for you. And there are also plenty of consultants that will help you get started (me being one of them).
My motto is: Protect YOUR Brand, Engage YOUR Customers! And it is never too late.
@unitedairlines @CarolynMaul @MSebastian @dollarshort @tombrownjr