Email Marketing & SMS/Texting
Every Business Should Have a Strong Email Marketing Strategy
Email marketing is one of the most powerful, cost-effective, marketing channels available for communicating and retaining your current customer relationships, as well as new customer growth.
Email Marketing and automation has an ROI (Return on Investment) of 4,300 Percent. But email marketing can only be that powerful when it’s done properly.
If done right, not only will you increase your customer retention, increase your product sales and lead conversions, and ultimately gain more new customers.
An Email and SMS (texting) marketing plan should be part of any Digital Marketing Strategy. They should flow together and even overlap a bit, seamlessly. Successful email marketing is more than finding a good subject line and getting them to actually open your email. It is creating a strategy specific to your business goals business AND important to the person reading their customized email.
There are multiple aspects to consider for success:
- Email Address Acquisition & Setting Expectations
- Design & Content Creation
- Email/Customer Flow & Calendar
- Segmentation & Personalization
- Optimization & Automation
- A/B Testing & Analytics (KPIs)
People that give you an email address EXPECT to get emails from you. It’s your job (or mine) to make it look good, be relevant to THEM, get results, AND make your business money.
As people become more attached to their phones, text messages have become the most direct line of instant contact. This has made text message marketing, or SMS (Short Messaging Service) marketing, one of the most effective forms of communicating with customers . . . when done correctly.
Let Media Barker plan and design your next campaign for you. Contact us to find out how we can help you maximize your marketing.
We can work with you to create a successful email marketing strategy and campaign that delivers high-impact results, regardless of the tool you are using.