Consulting & Training
Expert Guidance for Better Results
An online presence is vital to the health, wealth, and longevity of your business. Coordinating and managing all available online marketing channels is the key to a successful online presence.
As your consultant, the first thing we do is learn about you. What have you done already? What do you want to accomplish? What results are your current results? What processes are you using to get the results? What is your business or organization personality/brand? . . . and more. We do a digital audit.
Our ultimate goal as a consultant is to help develop and implement an effective digital marketing strategy that includes measurable results. And just as important, train and supervise internal staff members to continue to maintain the strategy after the project is complete. We are consultants and partners with you, not long-term employees. However, multiple clients still have us on retainer for special needs as they arise.
In addition to consulting, we conduct seminars, webinars, one-on-one and group training, as well as custom workshops on wide variety of digital marketing areas. Our interactive presentations include emerging social and technology trends, the power of email, the power of branding, practical application of today’s top social networking sites, and best practices and strategies on how businesses can leverage the power of digital marketing to achieve their goals.
In this new digital age, cookie-cutter solutions just do not work anymore. Your web presence, your online reputation and reviews, your email newsletters, your social media presence, and even your traditional advertising all need to have a fully integrated marketing strategy.
In this new digital age, cookie-cutter solutions just do not work anymore. Your web presence, your online reputation and reviews, your email newsletters, your social media presence, and even your traditional advertising all need to have a fully integrated marketing strategy.
Our Approach to Guiding You to Success
Listen & Learn
We work with each client to learn about your individual business personality, your short and long term goals, your place within the local community, and what you want to do. We look at your “digital footprint” and we also learn what the internet is saying about you.
Plan & Strategy
Based on first stage, we will establish requirements and KPIs (Key Performance Indicators). Then we work to develop a cohesive marketing strategy based on what we learned. Here is where we determine which tools and social networks to use. We establish a baseline, set measurable goals and a time frame to achieve the goals.
Create & Implement
This is where the engagement starts and includes training your employees. Claiming and updating the profiles and messaging on all the marketing channels discovered. Content generation, curation, and publication are vital to success. Proper content leads to conversation/engagement, engagement builds relationships, and relationships evolve into new customers and better customers.
Measure & Review
Here we monitor, measure, and adjust. Success and less-than-success are both important data points that drive the growth and direction of the plan and strategy. Being responsive to the constantly changing environment is important.
Consulting can also be for a one-time project or event, or a customized package with consulting and training services to help you optimize your ongoing marketing programs, we got you covered! Contact us and see if we are a good fit for each other.
The bottom line is . . . we help leverage the power of all your marketing channels and help your business grow.