How to Have Your Best Holiday Season Ever: Digitally Preparing for Black Friday and Cyber Monday

Here is My Gift to You. . . More Customers.

It’s time to start digitally preparing for Black Friday, Small Business Saturday, Cyber Monday, & Giving Tuesday. And don’t forget, the last week of the year between Christmas and New Years, with 10{a693e3da8ed473a832134816c07ef76fbff43db3efb90ebffcf0f1dc571402e9} of annual donations taking place in the last 3 days of the year. Thanks to procrastinators and tax deductions, it’s not too late to plan a campaign to get some of that money.

With the hustle and bustle of the holiday season pretty much upon us we need to look at our strategies. Holiday spending is higher than any other time of year. The trick is to get them to spend some of it with you. Now is the best time to prepare to reach out to your customers, bring new clients in, and boost repeat and referral business! The holiday season presents a HUGE opportunity for small businesses willing to prepare for them. eMarketer predicts that online shopping will go up by a whopping 17.2{a693e3da8ed473a832134816c07ef76fbff43db3efb90ebffcf0f1dc571402e9} (Last year it was 13.9{a693e3da8ed473a832134816c07ef76fbff43db3efb90ebffcf0f1dc571402e9}).

So how do you get ready? And I don’t mean JUST digitally. Will your business be able to standout from the promotions overload that everyone can expect. Will your email standout in an already overload inbox?

It’s time to prepare for the “big” shopping days that kick off the season: Black Friday, Small Business Saturday, Cyber Monday, and for non profits, Giving Tuesday.  I have gathered some resources below to help you get the advice and tips to have the best holiday season yet.

[InfoGraphic] A Simple Guide for Marketing and Holiday Planning

In this InfoGraphic, you’ll find:

• Ideas for Holiday Marketing Campaigns
• Content ideas by week.
• Various October Themes and Holidays

[Webinar] How to Have Your Best Holiday Season Ever:
Digitally Preparing for Black Friday and Cyber Monday
(There are multiple Webinars & Seminars to choose from on the right.)

In this webinar, you’ll learn:

• Select just the right offer for your ideal audience
• Create a quick and effective promotional plan (it’s easier than you might think!)
• Design an offer that stands out, especially on mobile
• Reach new customers and spread the word using social media
• Keep the holiday momentum going through the new year

[Guide] Holiday Marketing: Easy Steps to Prepare Your Marketing for the Holiday Season

In this guide, you’ll find out:

• How to prepare your marketing for the holidays
• How to build holiday momentum for your business
• 5 ideas for your holiday marketing campaign

[Article] Holiday Marketing Checklist for Online Retailers

 A great article that covers:

• Setting Holiday Goals
• Establishing a Holiday Budget
• Offers & Promotions
• Paid Ads