Whitelisting an Email Address. The easy way. A lot of content that you want and subscribe to is sent to your spam or promotions folders and you never see what you asked for. So I have created this super simple short and easy way to whitelist those important emails that you really want to read. […]
How to Have Your Best Holiday Season Ever: Digitally Preparing for Black Friday and Cyber Monday

Here is My Gift to You. . . More Customers. It’s time to start digitally preparing for Black Friday, Small Business Saturday, Cyber Monday, & Giving Tuesday. And don’t forget, the last week of the year between Christmas and New Years, with 10% of annual donations taking place in the last 3 days of the […]
The Biggest Mistake to Avoid when Creating Your Next Email.

I help people, business, non-profits, and others to write better emails. It’s part of what I do. And I have fun doing it. So much so that I give multiple seminars and webinars on Email and Social Media Marketing on a regular basis. And when I began this blog, I was going to write about […]
7 Tips for Writing Great Subject Lines that Get Results.

Are Your Subject Lines Killing Your Emails? 7 Tips for Writing Great Subject Lines that Get Results. So you have crafted the perfect email and it is ready to go out. It has the perfect call-to-action. And if you can get 35% of your readers to OPEN your email, you know your boss will give […]
The Power of the Viral Video. Mashup “Uptown Funk” & The “Duck”

We love music. It drives our soul. And people definitely know what they like to listen to to relax, or when they want to get up and dance. The hit single, “Uptown Fun” from Bruno Mars and Mark Ronson definitely fall into the second category. But creativity never stops at the music. It is also […]
Get Better Holiday Results this Season.

It’s that time of year – the hustle and bustle of the holiday season is upon us. There is no better time to reach out to your customers, bring new clients in, and boost repeat and referral business! The holiday season presents a HUGE opportunity for small businesses willing to prepare for them. Is your […]
Preparing Your Business for the Power of Mobile

Mobile is Everywhere. Is Your Business Mobile Friendly? In recent months, Google (the big Social Media gorilla in the virtual room – like it or not) has placed a greater emphasis on mobile. One of the most obvious examples is the Google results page. The results show whether your website is mobile friendly or not, […]