by MediaBarker--WP | Mar 14, 2011 | Brand protection, Business, Information Technology, Internet Safety, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy, Uncategorized
I am always looking for ways to get businesses to understand their need to get involved in Social Media. Most businesses just don’t see the reason to invest in something they don’t really understand. So I am part teacher, part counselor, part coach, part...
by MediaBarker--WP | Mar 10, 2011 | Business, Information Technology, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy
Just WHAT is a blog anyway? A blog (a contraction of the term “web log”) is an online journal that allows users to reflect, share opinions, descriptions of events, and discuss various topics. What gives a blog power is the ability of readers to comment on...
by MediaBarker--WP | Mar 9, 2011 | Brand protection, Business, Crisis Management, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy
Businesses pay attention. Here’s a live lesson on how NOT respond to an angry customer on Twitter. It seems that a rather very large company, United Airlines, really does not have a clue about monitoring their brand in the Social Media world. And for someone...
by MediaBarker--WP | Mar 4, 2011 | Brand protection, Business, Crisis Management, Marketing, Public Relations, Security, Small Business, Social Media, Social Media Attack, Social Media Strategy
A colleague of mine recently asked “Does negative social media hurt business?” An opinion was offered that there is “No such thing as bad publicity.” So . . . is any publicity, good publicity? It depends on how the company responds on whether or not it hurts the...
by MediaBarker--WP | Feb 16, 2011 | Business, Information Technology, Small Business, Social Media
In case you missed it. On Monday, the National Labor Relations Board stated that employers can NOT fire or discipline employees that post criticisms on social networking sites. Here is their press release. This is a first for the NLRB and actually a good thing for...
by MediaBarker--WP | Feb 16, 2011 | Business, Small Business, Social Media
And the winner of the Social Media Super Bowl “#Superbowl” is . . . Volkswagon or Doritos, depending on when you ask, who you ask, and when you consider the game being “officially” over. In the social media world, the game is never over. I think the real winner is...
