by MediaBarker--WP | Mar 14, 2011 | Brand protection, Business, Information Technology, Internet Safety, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy, Uncategorized
I am always looking for ways to get businesses to understand their need to get involved in Social Media. Most businesses just don’t see the reason to invest in something they don’t really understand. So I am part teacher, part counselor, part coach, part...
by MediaBarker--WP | Mar 9, 2011 | Brand protection, Business, Crisis Management, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy
Businesses pay attention. Here’s a live lesson on how NOT respond to an angry customer on Twitter. It seems that a rather very large company, United Airlines, really does not have a clue about monitoring their brand in the Social Media world. And for someone...
by MediaBarker--WP | Mar 4, 2011 | Brand protection, Business, Crisis Management, Marketing, Public Relations, Security, Small Business, Social Media, Social Media Attack, Social Media Strategy
A colleague of mine recently asked “Does negative social media hurt business?” An opinion was offered that there is “No such thing as bad publicity.” So . . . is any publicity, good publicity? It depends on how the company responds on whether or not it hurts the...
