by MediaBarker--WP | Mar 9, 2011 | Brand protection, Business, Crisis Management, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy
Businesses pay attention. Here’s a live lesson on how NOT respond to an angry customer on Twitter. It seems that a rather very large company, United Airlines, really does not have a clue about monitoring their brand in the Social Media world. And for someone...
by MediaBarker--WP | Mar 4, 2011 | Brand protection, Business, Crisis Management, Marketing, Public Relations, Security, Small Business, Social Media, Social Media Attack, Social Media Strategy
A colleague of mine recently asked “Does negative social media hurt business?” An opinion was offered that there is “No such thing as bad publicity.” So . . . is any publicity, good publicity? It depends on how the company responds on whether or not it hurts the...
by MediaBarker--WP | Feb 16, 2011 | Business, Information Technology, Small Business, Social Media
In case you missed it. On Monday, the National Labor Relations Board stated that employers can NOT fire or discipline employees that post criticisms on social networking sites. Here is their press release. This is a first for the NLRB and actually a good thing for...
by MediaBarker--WP | Feb 16, 2011 | Business, Small Business, Social Media
And the winner of the Social Media Super Bowl “#Superbowl” is . . . Volkswagon or Doritos, depending on when you ask, who you ask, and when you consider the game being “officially” over. In the social media world, the game is never over. I think the real winner is...
by MediaBarker--WP | Feb 16, 2011 | Business, Information Technology, Small Business, Social Media
First of all, what is a blog? Wikipedia basically says a blog is a web site that allows regular commentary and feedback from the readers of the blog. There are multiple reasons people would blog, for our purposes we are going to concentrate on how it can help your...
by MediaBarker--WP | Feb 16, 2011 | Business, Information Technology, Small Business, Social Media
Social Media in business is not a game. It is a serious application of sound communication and marketing techniques through a new and evolving channel. In short. You still use established communication and marketing techniques, you just have a new channel to do them...
