by MediaBarker--WP | Nov 6, 2013 | Brand protection, Business, Crisis Management, Email Marketing, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy
I speak with a lot of business owners and managers as I travel to present seminars on using Email and Social Media to grow your business. The largest contributor to failed Social Media efforts is their LACK of establishing measurable goals and objectives. This is the...
by MediaBarker--WP | Apr 11, 2013 | Brand protection, Business, Crisis Management, Marketing, Security, Small Business, Social Media, Social Media Attack, Social Media Strategy
Not only yes, but Hell Yes! Did you know that your business HAS a Social Media profile on the internet even if you didn’t create one? Check the various Review sites. Chances are someone has posted something about your business, especially if there are industry...
by MediaBarker--WP | Mar 21, 2011 | Crisis Management
My blog focuses mostly on Social Media and small business. However, I am beginning to see a large amount of uneducated speculation about the DANGER IN JAPAN in the mainstream press. Which is what most people pay attention to. Those of us the...
by MediaBarker--WP | Mar 9, 2011 | Brand protection, Business, Crisis Management, Marketing, Public Relations, Small Business, Social Media, Social Media Strategy
Businesses pay attention. Here’s a live lesson on how NOT respond to an angry customer on Twitter. It seems that a rather very large company, United Airlines, really does not have a clue about monitoring their brand in the Social Media world. And for someone...
by MediaBarker--WP | Mar 4, 2011 | Brand protection, Business, Crisis Management, Marketing, Public Relations, Security, Small Business, Social Media, Social Media Attack, Social Media Strategy
A colleague of mine recently asked “Does negative social media hurt business?” An opinion was offered that there is “No such thing as bad publicity.” So . . . is any publicity, good publicity? It depends on how the company responds on whether or not it hurts the...
