Trick question. What is more valuable? A “Like” on Facebook or an Email Opt-in?

Trick question. What is more valuable? A “Like” on Facebook or an Email Opt-in?

Answer: They’re both valuable. The main goal of marketing for every business or organization is to get your message out. And even better to have that message ACTED upon. This is marketing and the idea of marketing, at its core, is to create a RESPONSE to your message....