I speak with a lot of business owners and managers as I travel to present seminars on using Email and Social Media to grow your business. The largest contributor to failed Social Media efforts is their LACK of establishing measurable goals and objectives. This is the foundation of using any Social Media channel (i.e. Twitter, […]
This is a common question I get from new and prospective clients. The easiest way is to just give me your Gmail password and let me add myself to your Google Analytics account. But that should be your last option, not your first. Easier is not always better. Protecting your password is a pet peeve […]
Answer: They’re both valuable. The main goal of marketing for every business or organization is to get your message out. And even better to have that message ACTED upon. This is marketing and the idea of marketing, at its core, is to create a RESPONSE to your message. You want someone to do something . […]
I write this in the wake of additional recent revelations regarding the federal government attempting to get everyone’s password from various internet companies. Thankfully, they have been successfully rebuffed, but the article made a strong point on how easy it is to crack MOST people’s passwords. At a recent password security conference last December, a […]
There are so many Social Media platforms available to businesses that it can make your head spin. However, it does not matter if you are posting in just Facebook, LinkedIn, Twitter or 30 other channels, if your content is weak and stale, you will not be doing your business any favors. In fact you may […]
Not only yes, but Hell Yes! Did you know that your business HAS a Social Media profile on the internet even if you didn’t create one? Check the various Review sites. Chances are someone has posted something about your business, especially if there are industry specific review sites that pertain to your business such as cars.com […]
It still amazes me that businesses create a Social Media profile (Facebook, LinkedIn, Twitter, etc) and don’t really have a plan on how to use it to add to the bottom line (generate income). Most businesses would never consider starting a business without a Business Plan, yet it seems as far as Social Media is […]
