Every Business Should Have a Strong Email Marketing Strategy
Email marketing is one of the most powerful, cost-effective, marketing tools available for communicating and retaining your current customer relationships. But, email marketing can only be that powerful when it’s done well. If done right, not only will you increase your customer retention, you will get more new customers. Since it costs an average of 6-7 times more to gain a new customer than to keep one, it is in your best interest to find ways to keep customers engaged with your business.
Successful email marketing is more than finding a good subject line and getting them to actually open your email. It is creating a strategy specific to your business and the goals of your business. Click Here to read about 10 different email marketing strategies and their results.
Mobile devices are used to read your emails 47%-77% of the time. So part of the strategy to is ensure your emails are optimized to be read on mobile devices yet still look good on the desktop.
And finally, use an email service provider (ESP). The better ones are more than just email, they allow you to integrate forms and signups on your website and social networks, they include multiple ways to build and manage your lists, they have detailed tracking and analytics, and finally they have good customer support to help you use their service. Our go-to ESP is Constant Contact. They are the gold-standard in email marketing for small businesses (they were also named the #1 email marketing solution by Website Magazine). In fact, we love the platform so much, that we are Constant Contact Authorized Local Expert.
You don’t need to be a Constant Contact customer to take advantage of our services. We work with you to create a successful email marketing strategy and campaign that delivers high impact results, regardless of the tool you are using.